Maps Music, a full-service music licensing and audio branding creative agency, is artist-first and artist-run. Good Space, a “third space” created by (and home to) Maps Music, is a place for community gathering, co-working, and intimate, stripped-down musical performances.

In February 2026, Good Space was just opening. While Maps had started to build a following in their previous brick-and-mortar as a small retail space, the differentiation between the two connected, but distinct, businesses was murky, and both needed an identity check.

As the Maps/Good Space Marketing Manager, I honed a clear understanding of our audience and identified the unique content pillars for each arm of the business. I was responsible for writing, creating, scheduling, and managing all content for both channels, capturing day-of Instagram story content, filming and editing artist-focused Reels, and designing weekly graphics and photo carousels.

The effortless yet expert (esoteric, even) taste of the brand drove the content, always seeking to communicate the values of the physical space in the digital world — cool without being cold, approachable, but highly curated, like a tailor-made garment kept perfectly wrinkled.